Storage Advertising · Normalisation work

Coverage reported per segment, never as one average.

An audience is described, agreed, and only then assembled. The same record arriving twice is collapsed, and which copy won is recorded. If a requirement had no countable equivalent, the nearest one is named.

Exclusion log

A record of what was removed and why, delivered alongside the file it came out of.

Sample first

A small extract to check against before the full build, so a misread brief costs nothing.

Gap reporting

What is missing from a universe, named rather than rounded away.

Bring the awkward requirement rather than the easy one; it is more informative.